Wisconsin Fall Tourism Conference

The 2018 Wisconsin Fall Tourism Conference, November 8 & 9 in Stevens Point  will help you and your organization point ahead to the future. 

We're planning an exciting agenda, including our ROCK YOUR BRAND: Business is Human to Human opening keynote by Melanie Spring. Plus, WI Dept. of Tourism Sec. Klett (invited) will be joining us along with speakers on placemaking, social media, content marketing and more.  Host Stevens Point Area CVB is brewing up a wonderful marketplace and reception and a dine around to make your visit memorable. 

Registration Rates & Policies:  Early Bird Rates are $125 for WACVB members & $140 for non-members.  To receive the early bird rate, registration must be postmarked by October 12, 2018.  Rates are $145 and $160, respectively after the 12th.  There is also a $45 opening luncheon & keynote rate (limited availability). No refunds will be provided for prepaid registrations after October 29, 2018. Online registration will be available soon.  You may also click Here to download a registration form.

Location & Lodging - Stevens Point Holiday Inn & Convention Center, 1001 Amber Avenue, Stevens Point, Wisconsin 54482.  Book online to receive your $99 conference room rate or call 715-344-0200 and reference code CVB.

Sponsorship & Exhibitor Opportunities - WACVB invites you to be a Wisconsin Fall Tourism Conference sponsor or exhibitor.  Learn more about sponsorship opportunities....

Wisconsin Tourism Trailblazer Awards -  Awards for the best Wisconsin tourism marketing and partnership campaigns will be presented by WACVB at the WI Fall Tourism Conference.   Learn more here...

Follow us on Twitter

 

CONVENTION AGENDA

Thursday, November 8 2018
Time Events
11:00 AM - 4:30 PM

Registration

12:00 PM - 1:45 PM

OPENING LUNCHEON AND KEYNOTE PRESENTATION

Sponsored by Discover Wisconsin

ROCK YOUR BRAND: Business is Human to Human opening keynote by Melanie Spring

Do you remember the last time you heard a truly great story? When you think back on it, you don't remember all of the details but you remember how it made you feel. Great brands make sure you feel something when they share their story - it's time to write your own great story.  This talk speaks to the organizations that have stories to tell but haven't figured out how to share them - yet. Looking at how big brands with big budgets tell stories and how you can tell yours with any budget,  MElanie will share how you can take their ideas and implement them for your own organization.

2:00 PM - 3:00 PM

BREAKOUT SESSIONS

1. Destination Development Trends

2. Rock Your Pitch:  Storytelling with Numbers

3. Managing the New Normal of AirBnB

3:00 PM - 3:15 PM

NETWORKING BREAK 

3:15 PM - 4:15 PM

REPEAT BREAKOUT SESSIONS

4:15 PM - 4:45 PM

WACVB Member & Prospective Member Reception (Invitation only)

Sponsored by Madden Media

Network with members of the Wisconsin Association of CVBs and learn more about Wisconsin's lead organization for destination marketing organizations.

4:30 PM - 6:30 PM

MARKETPLACE AND RECEPTION 

Sponsored by Meredith Travel Marketing & Lightburn

Enjoy hors d’oeuvres and beverages while networking with our sponsors and exhibitors. Visit every booth for a chance to win prizes from our host, Stevens Point Area CVB. 

7:00 PM - 10:00 PM

STEVENS POINT AREA DINE AROUND

Enjoy dining out in at an array of Downtown Stevens Point and Plover restaurants. Shuttle busses will be available to and from the hotel. 

Friday, November 9 2018
Time Events
7:30 AM - 9:30 AM

REGISTRATION

7:45 AM - 8:15 AM

BREAKFAST BUFFET

10:20 AM - 11:20 AM

REPEAT BREAKOUT SESSIONS

8:15 AM - 9:00 AM

WISCONSIN TRAILBLAZER AWARDS CEREMONY & WI DEPT. OF TOURISM UPDATE

Sponsored by Ho-Chunk Casino Wittenberg

Join WACVB and Wisconsin Department of Tourism Secretary Stephanie Klett (invited) in recognizing the best in Wisconsin tourism marketing and partnership efforts.  Sec. Klett will then give us insight into the latest happenings at the state agency. 

9:10 AM - 10:10 AM

BREAKOUT SESSIONS

1.  Video Marketing for Social Media 

2.  Wisconsin Tourism Trailblazers Small Budget Marketing Ideas

3.  Post-Election Political Landscape for Wisconsin Tourism

11:30 AM - 12:30 PM

Sponsored by Mid-State Techical College

Wrap up the 2018 conference by learning about the work of CREATE Portage County, a nonprofit arts advocacy and creative placemaking organization focused on improving the quality of life in central Wisconsin.  Also, get ready to hear where the conference will be held next year.

 

Fall Convention Sponsors

Wisconsin Tourism Partners

  • SportsWisconsin.com
  • WITourismFederation.org
  • Meetinwisconsin.com
  • TravelWisconsin.com