Wisconsin Fall Tourism Conference

The Wisconsin Association of Convention and Visitors Bureaus invites you to the 19th Annual Wisconsin Fall Tourism Conference, November 5 & 6, 2015.   The 24-hour conference will help your organization will help you and your organization punch your ticket to success.   The conference agenda is below.

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Location & Lodging: The conference will be held at the Best Western Premier Waterfront Hotel & Convention Center in Oshkosh. Room reservations can be made by calling the hotel at 920-230-1900 or 855-230-1900 and asking for the WACVB Fall Tourism block. The rate is $99.99 for single or double occupancy, plus taxes and $2 municipal parking fee.

Sponsorship & Exhibitor Opportunities - WACVB invites you to be a Wisconsin Fall Tourism Conference exhibitor.  Sponsor & Exhibitor opportunities have been sold.  Learn more about exhibitor opportunities HERE,.

Wisconsin Tourism Trailblazer Awards -  Awards for the best Wisconsin tourism marketing and partnership campaigns will be presented by WACVB and WI Department of Tourism Secretary Stephanie Klett at the WI Fall Tourism Convention.   Applicantion deadline is October 2, 2015.  Learn more...

REGISTRATION RATES & POLICIES:  $125 for WACVB members & $140 for non-members.  To receive the early bird rate, registration forms must be postmarked by October 9, 2015.  Rates are $145 and $160 after the 9th.  No refunds will be provided for prepaid registrations after October 30, 2015. 

CONVENTION AGENDA

Thursday, November 5 2015
Time Events
11:00 AM - 4:30 PM

Registration

12:00 PM - 2:00 PM

OPENING LUNCHEON AND KEYNOTE PRESENTATION

LEADERSHIP:  YOUR TICKET TO SUCCESS
As tourism grows and evolves in Wisconsin, it’s essential that our industry becomes leaders in our organizations and communities.  Our keynote speaker, Wisconsin native and national leadership development guru Jack Harkins, brings an insightful and entertaining look at what great organizations do right, in addition to some common mistakes he sees leaders and organizations make. He will also talk about getting the most out of yourself, your employees, and your organizations through positive energy, and learning how to navigate through changing environments.  Speaker:  Jack Harkins

2:15 PM - 3:15 PM

BREAKOUT SESSIONS

  1.  Mobile Marketing - A good mobile strategy is an imperative for any destination that wants to engage visitors in our increasingly mobile world. In this session, Santiago covers the basics, outlining current trends and providing actionable tips that are guaranteed to jump-start even the most basic mobile strategy. Speaker:  Santiogo Jaramillo, BlueBridge Digital

  2. Craft Beer & Cheese Tourism - Hear from Wisconsin businesses on how they are using tourism to capitalize on the growing trends of craft beer and cheese.  Speakers:  Filipe Moriera /HopHead Beer Tours, Clare Hedrick/La Clare Farms, Anello Mollica/Central Waters Brewing Company

  3. Event Marketing 2.0 - Hear from new and existing Wisconsin events organizers on how they are finding creative ways to grow attendance in a crowded marketplace. Speakers:  Dick Knapinski/EAA, Dave Willems/Appleton Mile of Music, Jessica Diederich/Green Bay Restaurant Week

3:15 PM - 3:30 PM

NETWORKING BREAK

3:30 PM - 4:30 PM

REPEAT BREAKOUT SESSIONS

4:30 PM - 6:30 PM

MARKETPLACE AND RECEPTION

Enjoy hors d’oeuvres and beverages while networking with our sponsors and exhibitors. Visit every booth for a chance to win prizes from our host, the Oshkosh CVB.

7:00 PM - 11:00 PM

DINE AROUND & AFTERGLOW

Experience an array of dining options in Downtown Oshkosh, most within walking distance of The Best Western Premier Hotel.  The Oshkosh CVB will be available at the registration to make dining reservations and recommendations.  After dinner, join our local host for drink specials, desserts and entertainment in The Ground Round Bar, located in The Best Western Premier Hotel.

Friday, November 6 2015
Time Events
7:30 AM - 9:30 AM

On site registration

7:45 AM - 8:15 AM

BREAKFAST BUFFET

8:15 AM - 9:00 AM

WISCONSIN TRAILBLAZER AWARDS CEREMONY & WI DEPT. OF TOURISM UPDATE & CAMPAIGN PREVIEW

Join WACVB and Wisconsin Department of Tourism Secretary Stephanie Klett in recognizing the best in Wisconsin tourism marketing and partnership efforts.  Sec. Klett will then give us insight into the latest happenings at the state agency and a 2016 marketing campaign preview. 

9:10 AM - 10:10 AM

BREAKOUT SESSIONS

  1. DMAI DestinationNext Workshop- The creators of the landmark DestinationNEXT study will provide Destination Marketing Organizations with practical actions and strategies for sustainable success in a dramatically changing world.   Speaker:  Paul Ouimet/DestinationNext

  2. Room Tax Law - The 2016-17 state budget made changes to Wisconsin's room tax law.  Find out how those changes affect your organization and community.  Speakers:  Trisha Pugal/WI Hotel & Lodging Association, Scott Grosz/WI Joint Legislative Council

  3. Content Marketing Trends- Learn how to enhance your content marketing program and how to provide supplemental resources to help build and execute Integrated Content Marketing strategies reaching the right customers at the right time with the right message achieving the right results. Speaker: Libby Hoppe/Interfuse Media

10:20 AM - 11:20 AM

REPEAT BREAKOUT SESSIONS

11:30 AM - 12:30 PM

CLOSING SESSION

Join us as we wrap up the 2015 conference with an inspirational message by Oshkosh educational leader Bob Beibel.  We'll also announce the location of the 2016 conference.  Speaker:  Bob Beibel

Fall Convention Sponsors

Wisconsin Tourism Partners

  • SportsWisconsin.com
  • WITourismFederation.org
  • Meetinwisconsin.com
  • TravelWisconsin.com