Wisconsin Fall Tourism Convention

The Wisconsin Association of Convention and Visitors Bureaus invites you to the 18th Annual Wisconsin Fall Tourism Convention, November 6 & 7, 2014.   With the theme "Destination Ahead", the 24-hour convention will help your organization move ahead in the rapidly-changing tourism and hospitality marketplace.   The convention agenda and link to online registration (generously provided by the WI Dept. of Tourism) is below. Also, be sure to follow us on Twitter.

Location & Lodging: The convention will be held at the Sheraton Milwaukee Brookfield in Brookfield.  To make room reservations, call 262-364-1100, press 2, and mention the “WI Fall Tourism Convention."

Sponsorship & Exhibitor Opportunities - WACVB invites you to be a Wisconsin Fall Tourism Convention sponsor or exhibitor. Learn more about sponsorsip opportunities....  Or, CLICK HERE FOR SPONSOR & EXHIBIT REGISTRATION

Wisconsin Tourism Trailblazer Awards -  Awards for the best Wisconsin tourism marketing and partnership campaignswill be presented by WACVB and WI Department of Tourism Secretary Stephanie Klett at the WI Fall Tourism Convention.  Learn more...

REGISTRATION RATES:  $135 for WACVB members & $150 for non-members. 

Online Registration Now Available

Or, download a registration form and mail it in with payment.

CONVENTION AGENDA

Thursday, November 6 2014
Time Events
11:00 AM - 5:00 PM

CONVENTION REGISTRATION

Sheraton Milwaukee Brookfield

 

 

12:00 PM - 2:00 PM

OPENING LUNCHEON AND KEYNOTE PRESENTATION

The State of The American Traveler

The American leisure travel market is rapidly evolving. The Internet, Web 2.0, safety concerns, gasoline prices, and changing product offerings have all collided in recent years to create a new and ever-shifting travel landscape. Using data collected in its bi-annual survey of leisure travelers, Destination Analysts will make sense of these changes and help you move forward with confidence by understanding the State of the American Traveler.

2:15 PM - 3:15 PM

BREAKOUT SESSIONS

  1. Social Media Trends & Strategies – Learn the latest trends in the digital marketing landscape and how to take advantage of them.  Speaker:  Dave Serino, TwoSix Digital

  2. Public Relations 2.0 – Hear from both sides of the story as a travel PR professional and a travel journalist give insight into pitching and picking up a story idea in today’s technology-driven marketplace.  Speakers:  Lisa Marshall, WI Dept. of Tourism Public Relations Coordinator & Travel Writer Mary Bergin

  3. State Government Outlook – The fall election results will just be in.  See what they could mean for legislative issues that impact tourism.  Speakers:  Pat Osborne & Rebecca Hogan, Hamilton Consulting Group

3:15 PM - 3:30 PM

NETWORKING BREAK

3:30 PM - 4:30 PM

REPEAT BREAKOUT SESSIONS

4:30 PM - 6:30 PM

MARKETPLACE AND RECEPTION

Enjoy hors d’oeuvres and beverages while networking with our sponsors and exhibitors. Visit every booth for a chance to win prizes from our host, the Brookfield CVB.

7:00 PM - 10:00 PM

BROOKFIELD DINE AROUND

Experience Brookfield’s Restaurant Week with a selection of unique and tasty dining options, many within walking distance of the Sheraton.  The Brookfield CVB will be available at the registration area to help you with your dining questions.

Friday, November 7 2014
Time Events
7:30 AM - 9:30 AM

REGISTRATION

7:45 AM - 8:30 AM

BREAKFAST BUFFET

8:00 AM - 9:00 AM

WI DEPT. OF TOURISM UPDATE & WISCONSIN TRAILBLAZER AWARDS CEREMONY

Join WACVB and Wisconsin Department of Tourism Secretary Stephanie Klett in recognizing the best in Wisconsin tourism marketing and partnership efforts.  Wisconsin Department of Tourism Secretary Stephanie Klett will then give us insight into the latest happenings at the state agency.

9:10 AM - 10:10 AM

BREAKOUT SESSIONS

  1. Big Data Marketing - Learn how data-driven online advertising is increasingly being used to tailor messages to targeted markets.  Speaker:  Anthony Hadaway, Adara Media

  2. Sharing Economy –Airbnb, Lyft, or just individuals renting out their house during a big event, it’s all part of the sharing economy.  Learn how some Wisconsin destinations are grappling with this increasingly popular travel trend.  Speakers:   Diane Morgenthaler/Greater Madison CVB, Wendy Hielsberg/Oshkosh CVB

  3. Having a Seat at the Destination Development Table - Destinations have to continue evolving in order to stay competitive in the tourism marketplace.  Learn how your destination marketing organization can, and must, take a larger role in product development of your destinations. Speaker:  Cole Carley

10:20 AM - 11:20 AM

REPEAT BREAKOUT SESSIONS

11:30 AM - 12:00 PM

CLOSING SESSION

Join us as we wrap up the 2014 convention with Dr. Lalia Rach, UW-Stout School of Hospitality Leadership as she provides insight into 8 Trends and Realities that will prepare Wisconsin's tourism industry for next year and beyond.  We'll also announce the location of the 2015 convention.  Speaker:  Dr. Lalia Rach  

Fall Convention Sponsors

Wisconsin Tourism Partners

  • SportsWisconsin.com
  • WITourismFederation.org
  • Meetinwisconsin.com
  • TravelWisconsin.com