Wisconsin Fall Tourism Conference

Paddle ahead to the Wisconsin Fall Tourism Conference down by the rivers in Eau Claire, November 3 & 4, 2016.  We're planning an exciting agenda that's sure to guide your organization forward, including our Destination Marketing in the Digital Age keynote by Aaron Nissen of Destination Think!.  Wisconsin Department of Tourism Secretary Stephanie Klett will again join us and give us the latest from our Tourism Department, plus there will be breakout sessions on destination development, sports tourism, visual asset trends and management and more.  A preliminary agenda is below.

Registration Rates & Policies: Registration will be available in early September.  Early Bird Rates are $125 for WACVB members & $140 for non-members.  To receive the early bird rate, registration must be competed by October 7, 2016.  Rates are $145 and $160 after the 7th.  No refunds will be provided for prepaid registrations after October 28, 2016. 

Location & Lodging -  The conference will be held at The Lismore Hotel, a new, boutique hotel in downtown Eau Claire.  To make room reservations, call 715-835-8888 by October 3rd and ask for the $129/night WACVB rate. Additional rooms are available at the nearby Oxbow Hotel for $139/night. Call 715-559-8553 or book online.

Sponsorship & Exhibitor Opportunities - WACVB invites you to be a Wisconsin Fall Tourism Conference sponsor or exhibitor. Sponsor and Exhbitor Online registration is now available.  Learn more about sponsor and exhibitor opportunities....

Wisconsin Tourism Trailblazer Awards -  Awards for the best Wisconsin tourism marketing and partnership campaigns will be presented by WACVB and WI Department of Tourism Secretary Stephanie Klett at the WI Fall Tourism Convention.   APPLY TODAY! Application deadline is October 3, 2016. Learn more here...

Follow us on Twitter

Online Registration Now Available

Or, download a registration form and mail it in with payment.


Thursday, November 3 2016
Time Events
11:00 AM - 4:30 PM


12:00 PM - 2:00 PM


Destination Marketing in the Digital Age

Discover how the digital revolution has affected consumer behaviors and how tourism business and organizations can benefit from it. Keynoter Aaron Nissen will offer an analysis of the marketing behind using current digital and social media best practices and demonstrate how they can drive your tourism organization forward.  The session will feature a combination of theory and examples from around the world that will encourage attendees to reconsider what they know about talking to their consumers and give you key takeaways, ideas and tools you can use right away in your destination.
Speaker:  Aaron Nissen, Destination Think!

2:15 PM - 3:15 PM


  1. Best (& Worst!) of Sports Tourism  In this interactive session, sports tourism industry consultant Jon Schmieder will discuss the best and worst practices of sports tourism marketing.  The session will also include the Huddle Up Group's annual findings of the ten critical trends every DMO should consider when marketing their destination. Speaker: Jon Schmeider, Founder & CEO of Huddle Up Group

  2. New Federal Overtime Rules - The Fair Labor Standard Act (FSLA) new overtime rules take effective December 1st.  Learn from an human resources expert about the new rules and if your oganization is prepared when the changes take effect. Speaker:  Deb Marshall, HR Consultant & Senior Manager Wipfli LLP

  3. Visual Assets Trends & Management  - In the digital age, your photos and videos are the way you communicate your message and your brand to the world. Learn the latest trends for promoting your tourism business and organization visually as well strategies to organize, manage, and protect your most powerful marketing assets.  Speakers:  Nels & Anna Akerlund, Nels Akerlund Photography & Video

3:15 PM - 3:30 PM


3:30 PM - 4:30 PM


4:30 PM - 6:30 PM


Enjoy hors d’oeuvres and beverages while networking with our sponsors and exhibitors. Visit every booth for a chance to win prizes from our host, Visit Eau Claire.

7:00 PM - 10:00 PM


Located in the heart of Downtown Eau Claire, The Lismore Hotel is just steps away from some of the best cuisine in the city, be it Wisconsin cheese curds, Thai food, or fine-dining - Perfect for the Visit Eau Claire Dine Around.

Friday, November 4 2016
Time Events
7:30 AM - 9:30 AM

On site registration

7:45 AM - 8:15 AM


8:15 AM - 9:00 AM


Join WACVB and Wisconsin Department of Tourism Secretary Stephanie Klett in recognizing the best in Wisconsin tourism marketing and partnership efforts.  Sec. Klett will then give us insight into the latest happenings at the state agency. 

9:10 AM - 10:10 AM


  1. Visitor Research Today- Hear about the importance of research in identifying and tracking visitor trends and understanding key audiences.  You'll also learn about recent trends and tools being used in research that are changing the face of consumer research.Speakesr:  Dean Halverson, CEO of Leede Research & Pam Seidl, Executive Director of the Fox Cities CVB

  2. - Micro-Moments: Marketing to Travelers Who Buy on the Fly - Google has seen a behavior shift, called Micro-Moments, where our customers are making decisions quickly and on the go. This shift changes the way that tourism businesses and organizations need to 1) Get in front of them when in buying mode 2) Make it easy and fast for them to buy or book. Learn strategies that have been successful for tourism businesses that you can apply in your own organization today.Speakers:  Shawn Spartz & Megan Frahn, Graydient Creative

  3. Destination Development- From stadium districts to conference centers and arts districts, there is a infrastructure boom in destinations across Wisconsin.  Learn how some of these projects are becoming reality and the important role that destination marekting organizations are playing in changing the face of their destinations for visitors and residents.  Speakers: Paul Upchurch/Visit Milwaukee, Brad Toll/Greater Green Bay CVB, Nancy Justman/Brookfield CVB, Ben Richgruber/Eau Claire Arts Center

10:20 AM - 11:20 AM


11:30 AM - 12:30 PM


Join us as we wrap up the 2016 conference with a look at how our host city's community investment is paying off.  We'll also announce the location of the 2017 conference.  Speaker:  Nick Meyer, Volume One

Fall Convention Sponsors

Wisconsin Tourism Partners

  • SportsWisconsin.com
  • WITourismFederation.org
  • Meetinwisconsin.com
  • TravelWisconsin.com