Wisconsin Fall Tourism Conference

The 2018 Wisconsin Fall Tourism Conference, November 8 & 9 in Stevens Point  will help you and your organization point ahead to the future. 

We're planning an exciting agenda, including our ROCK YOUR BRAND: Business is Human to Human opening keynote by Melanie Spring. Plus, WI Dept. of Tourism Sec. Klett (invited) will be joining us along with speakers on placemaking, social media, content marketing and more.  Host Stevens Point Area CVB is brewing up a wonderful marketplace and reception and a dine around to make your visit memorable. 

Registration Rates & Policies:  Early Bird Rates are $125 for WACVB members & $140 for non-members.  To receive the early bird rate, registration must be postmarked by October 12, 2018.  Rates are $145 and $160, respectively after the 12th.  There is also a $45 opening luncheon & keynote rate (limited availability). No refunds will be provided for prepaid registrations after October 29, 2018. Click the Online registration button below .  You mayalso click Here to download a registration form.

Location & Lodging - Stevens Point Holiday Inn & Convention Center, 1001 Amber Avenue, Stevens Point, Wisconsin 54482.  Book online to receive your $99 conference room rate or call 715-344-0200 and reference code CVB.

Sponsorship & Exhibitor Opportunities - WACVB invites you to be a Wisconsin Fall Tourism Conference sponsor or exhibitor.  Learn more about sponsorship opportunities....  Click here for sponsor and exhibitor registration.

Wisconsin Tourism Trailblazer Awards -  Awards for the best Wisconsin tourism marketing and partnership campaigns will be presented by WACVB at the WI Fall Tourism Conference.   Learn more here...

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Online Registration Now Available

Or, download a registration form and mail it in with payment.


Thursday, November 8 2018
Time Events
11:00 AM - 4:30 PM


12:00 PM - 1:45 PM


Sponsored by Discover Wisconsin

ROCK YOUR BRAND: Business is Human to Human opening keynote by Melanie Spring

Do you remember the last time you heard a truly great story? When you think back on it, you don't remember all of the details but you remember how it made you feel. Great brands make sure you feel something when they share their story - it's time to write your own great story.  This talk speaks to the organizations that have stories to tell but haven't figured out how to share them - yet. Looking at how big brands with big budgets tell stories and how you can tell yours with any budget,  Melanie will share how you can take their ideas and implement them for your own organization.

2:00 PM - 3:00 PM


1. Destination Development Trends - Thinking about the next big development for your destination?  This session will help you through the smart process for evaluating a project’s feasibility, whether as a public investment or if a developer is asking for incentives. Hear real-world examples from members in cities large and small (including Madison, Eau Claire, Beloit, and Stevens Point) to give you the tools you need to confidently move your destination forward.  Speakers:  Rob Hunden/President & CEO of Hunden Strategic Partners, and Linda John/Executive Director of Visit Eau Claire

2. Rock Your Pitch:  Storytelling with Numbers - Whether pitching to a government leader, a meeting or sports planner, or a news reporter, this presentation will give you tips on how to share numbers that can tell a story without boring people. Learn why it matters that you make your audience feel something and how the story AND the numbers make the impact. It's up to YOU to rock your pitch. Speaker: Melanie Spring/Branded Confidence

3. Managing the New Normal of AirBnB - Here how destinations are handling compliance and regulations issues of short-term rentals and lodging marketplaces like AirBnb.  Speakers:  Trisha Pugal/President & CEO of the Wisconsin Hotel & Lodging Association, Josh Van Lieshout,/Chair of Door County Tourism Zone Commission, Diane Morganthaler/Executive VP of Greater Madison CVB

3:00 PM - 3:15 PM


3:15 PM - 4:15 PM


4:15 PM - 4:45 PM

WACVB Member & Prospective Member Reception (Invitation only)

Sponsored by Madden Media

Network with members of the Wisconsin Association of CVBs and learn more about Wisconsin's lead organization for destination marketing organizations.

4:30 PM - 6:30 PM


Sponsored by Meredith Travel Marketing & Lightburn

Sip, sample and network with your tourism peers from across the state, featuring hors d’oeuvres and local beverages. Be sure to visit sponsor and exhibitor booths on the marketplace floor, for a chance to win prizes from our host the Stevens Point Area Convention & Visitors Bureau.

7:00 PM - 10:00 PM


Hungry to explore the local food scene in the Stevens Point Area? Sign-up at the registration table to snag reservations at one of the participating restaurants. Be sure to pair your dinner with one of the region’s local craft beverages, from the Central Wisconsin Craft Collective, or swing by for a taste straight from the source, if time allows. Shuttles will be available to and from the hotel to select drop-off points for easy access to participating restaurants.

Friday, November 9 2018
Time Events
7:30 AM - 9:30 AM


7:45 AM - 8:15 AM


8:15 AM - 9:00 AM


Sponsored by Ho-Chunk Gaming Wittenberg

Join WACVB and Wisconsin Department of Tourism Secretary Stephanie Klett in recognizing the best in Wisconsin tourism marketing and partnership efforts.  Sec. Klett will then give us insight into the latest happenings at the state agency. 

9:10 AM - 10:10 AM


1.  Using Social Media Video - Facebook founder Mark Zuckerberg recently told BuzzFeed News that he wouldn’t be surprised if you fast-forward five years and most of the content that people see on Facebook and are sharing on a day-to-day basis is video. In this workshop, learn how to produce quick and entertaining videos for social media using tools and apps on your phone, tablet or and laptop.  Speaker: Tim Cigelske, Director of Social Media for Maquette University

2.  Wisconsin Tourism Trailblazers Small Budget Marketing Ideas - Learn a few tips from past Tourism Trailblazer  small budget category award winners on how a big marketing idea doesn’t have to cost a lot of money. Speakers: Brenda Kranik/Director of Marketing & Communications for Greater Green Bay CVB, Melissa Sabel/Director of Marketing for Stevens Point Area CVB and Krystal Westfal/Executive Director of Minocqua Area Chamber of Commerce

3.  Post-Election Political Landscape for Wisconsin Tourism - On the heels of the November 6th state election, learn from WACVB’s lobbying firm how the results may affect the issues important to the tourism industry. Speakers:  Rebecca Hogan and Caty McDermott/Hamilton Consulting

10:20 AM - 11:20 AM


11:30 AM - 12:30 PM

Sponsored by Mid-State Techical College

Wrap up the 2018 conference by learning about the work of CREATE Portage County, a nonprofit arts advocacy and creative placemaking organization focused on improving the quality of life in central Wisconsin.  Also, get ready to hear where the conference will be held next year.  Speaker: Greg Wright/Executive Director of CREATE Portage County


Fall Convention Sponsors

Wisconsin Tourism Partners

  • SportsWisconsin.com
  • WITourismFederation.org
  • Meetinwisconsin.com
  • TravelWisconsin.com