Wisconsin Fall Tourism Conference

Paddle ahead to the Wisconsin Fall Tourism Conference down by the rivers in Eau Claire, November 3 & 4, 2016.  We're planning an exciting agenda that's sure to guide your organization forward, including our Destination Marketing in the Digital Age keynote by Aaron Nissen of Destination Think!.  Wisconsin Department of Tourism Secretary Stephanie Klett will again join us and give us the latest from our Tourism Department, plus there will be breakout sessions on destination development, sports tourism, visual asset trends and management and more.  A preliminary agenda is below.

Registration Rates & Policies: Registration will be available in early September.  Early Bird Rates are $125 for WACVB members & $140 for non-members.  To receive the early bird rate, registration must be competed by October 7, 2016.  Rates are $145 and $160 after the 7th.  No refunds will be provided for prepaid registrations after October 28, 2016. 

Location & Lodging -  The conference will be held at The Lismore Hotel, a new, boutique hotel in downtown Eau Claire.  To make room reservations, call 715-835-8888 and ask for the $129/night WI Fall Tourism Conference rate. 

Sponsorship & Exhibitor Opportunities - WACVB invites you to be a Wisconsin Fall Tourism Conference sponsor or exhibitor.   Learn more about sponsorsip opportunities....

Wisconsin Tourism Trailblazer Awards -  Awards for the best Wisconsin tourism marketing and partnership campaigns will be presented by WACVB and WI Department of Tourism Secretary Stephanie Klett at the WI Fall Tourism Convention.   APPLY TODAY! Application deadline is October 3, 2016. Learn more here...

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CONVENTION AGENDA

Thursday, November 3 2016
Time Events
11:00 AM - 4:30 PM

Registration

12:00 PM - 2:00 PM

OPENING LUNCHEON AND KEYNOTE PRESENTATION

Destination Marketing in the Digital Age
Speaker:  Aaron Nissen, Destination Think!

2:15 PM - 3:15 PM

BREAKOUT SESSIONS

  1. Best (& Worst!) of Sports Tourism  Speaker: Jon Schmeider, Founder & CEO of Huddle Up Group

  2. New Federal Overtime Rules Speaker:  Deb Marshall, HR Consultant & Senior Manager Wipfli LLP

  3. Visual Asset Trends & Management  - Speakers:  Nels Akerlund, Nels Akerlund Photography & Video

3:15 PM - 3:30 PM

NETWORKING BREAK

3:30 PM - 4:30 PM

REPEAT BREAKOUT SESSIONS

4:30 PM - 6:30 PM

MARKETPLACE AND RECEPTION

Enjoy hors d’oeuvres and beverages while networking with our sponsors and exhibitors. Visit every booth for a chance to win prizes from our host, Visit Eau Claire.

7:00 PM - 11:00 PM

DINE AROUND

Experience an array of dining options in downtown Eau Claire.

Friday, November 4 2016
Time Events
7:30 AM - 9:30 AM

On site registration

7:45 AM - 8:15 AM

BREAKFAST BUFFET

8:15 AM - 9:00 AM

WISCONSIN TRAILBLAZER AWARDS CEREMONY & WI DEPT. OF TOURISM UPDATE

Join WACVB and Wisconsin Department of Tourism Secretary Stephanie Klett in recognizing the best in Wisconsin tourism marketing and partnership efforts.  Sec. Klett will then give us insight into the latest happenings at the state agency. 

9:10 AM - 10:10 AM

BREAKOUT SESSIONS

  1. Visitor Research Today- Speakesr:  Dean Halverson, CEO of Leede Research & Pam Seidl, Executive Director of the Fox Cities CVB

  2. - Micro-Moments: Marketing to Travelers Who Buy on the Fly - Speakers:  Shawn Spartz & Megan Frahn, Graydient Creative

  3. Destination Development- Speakers: Paul Upchurch/Visit Milwaukee, Brad Toll/Greater Green Bay CVB, Nancy Justman/Brookfield CVB, Ben Richgruber/Eau Claire Arts Center

10:20 AM - 11:20 AM

REPEAT BREAKOUT SESSIONS

11:30 AM - 12:30 PM

CLOSING LUNCHEON

Join us as we wrap up the 2016 conference with a look at how our host city's community investment is paying off.  We'll also announce the location of the 2017 conference.  Speaker:  Nick Meyer, Volume One

Fall Convention Sponsors

Wisconsin Tourism Partners

  • SportsWisconsin.com
  • WITourismFederation.org
  • Meetinwisconsin.com
  • TravelWisconsin.com