Nestled on the south shore of Lake Superior's Chequamegon Bay, the City of Ashland boasts a unique mix of historic charm and modern convenience. Ashland is a great start point for both the Apostle Islands National Lakeshore and southern Ashland County, home to Copper Falls State Park, Saint Peters Dome and Morgan Falls. This historic city spreads out along U.S. Hwy. 2, embracing the shore of Chequamegon Bay and the greatest of the Great Lakes; Lake Superior. Ashland offers endless waterfront activities; hiking & biking, boating, kayaking, canoeing, fishing and camping. There are several beaches that offer a view of the pristine waters of the big blue lake. The Lake Superior Waterfront Trail is a continuous trail linking Maslowski Beach on the west to Bayview Park & Beach on the east. Ashland is home to a full-service 140 slip Marina, conveniently located in the center of Ashland. Attractions in Ashland include: ten beautiful Murals that depict the history of this over 150-year old city. Ashland is the "Historic Mural Capital of Wisconsin", a title that brings tourists from all over to visit and see these life size murals painted by two artists on the sides of historic brownstone buildings in an 8 block historic downtown business district.

Ashland, known for "World Class Small Mouth Bass Fishing" offers four-season fishing. Anglers will snag trout, salmon, walleye, bass, northern pike and panfish. Paddlers will find endless waters to explore and bicyclist can pick from dozens of excellent trails. Golfers will find an excellent 18-hole golf course with a fantastic view. With four-season fun to offer, Ashland is the perfect spot for avid boaters, motorcyclists, birding, ATV and skiing enthusiasts.

As the commercial hub of the Chequamegon Bay region, Ashland is proud to provide visitors a  variety of unique shops and restaurants that will please everyone. You'll find just the right lodging in Ashland. From full service hotel/motels, to chains to mom & pops motels, bed & breakfasts, Ashland has a great selection of lodging to fit your needs. Winter, spring, summer and fall-Ashland is a year round vacation destination that will fully meet the needs and expectations of tour buses and conference groups.