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Thank you for attending the 2011 WI Fall Tourism Convention. Join us next year, November 8 & 9, at Blue Harbor Resort & Conference Center in Sheboygan.
11wftc_attendee_list.pdf- Full fee: WACVB Member - $120, Non-member - $135
- Full-Time Student Registration- $69
- Opening Luncheon and Keynote only - $40 (Space limited.)
* Location and lodging: All sessions will be held at the Grand Geneva Resort & Spa, Lake Geneva. A special room rate of $70 plus a $15 resort fee is available to convention attendees. Call 1-800-558-3417 and mention the Wisconsin Fall Tourism Convention. Reservations must be made by 10/21/2011 to receive the convention rate.
* Sponsorship & Exhibitor Information: Be an important part of the 2011 Wisconsin Fall Tourism Convention. Click here for sponsorship details.
* Wisconsin Tourism Trailblazer Awards: WACVB presents the Wisconsin Tourism Trailblazers awards each year at the WI Fall Tourism Convention in an effort to increase the visibility of Wisconsin’s tourism industry and destination marketing organizations. The awards recognize Wisconsin tourism organizations for outstanding marketing and partnership efforts. More details and online entry form. DEADLINE is OCTOBER 5th.
* Policies
• Be sure to pick up registration materials and name badges upon arrival at the convention.
• To receive the early bird rate, registration forms must be postmarked by October 7, 2011.
• No refunds will be provided for prepaid registrations after October 28, 2011.
CONVENTION AGENDA
Thursday, November 3
11 am to 5 pm CONVENTION REGISTRATION at the Grand Geneva
12 Noon - 2 pm OPENING LUNCHEON AND KEYNOTE PRESENTATION
The Top Technology Trends Transforming Tourism, Destinations,
Events and Society -- and How to Prepare for Them!
Corbin Ball, Corbin Ball Associates
What's happening with technology and how will it directly affect me? Corbin Ball, an internationally recognized technology expert, will cover the most significant technology trends impacting the tourism industry and society in general. It will finish up with the opportunity to share your views, ask questions, and learn from each other about how these trends will affect us all.
2:15 - 3:15 pm BREAKOUT SESSIONS
1. Department of Tourism Partner Opportunities – Learn from Department of Tourism staff how to leverage your resources through the department’s grant and cooperative advertising programs.
2. Embracing Online Travel Review Sites –Hear from Tripadvisor, the world's largest travel site, and discover how its 7 million members use the site to plan vacations. Also, learn tips on how to manage your brand on the review site. Speaker: Mark Mamber, Trip Advisor
3. Inside the Brain of a Travel Writer - Find out what attracts travel writers – and in turn, customers -- to your town. You may be surprised by what others find most interesting about you – and discover that you have assets you don’t even promote! Speaker: Beth Gauper, Midwest Weekends
4. The Economics of Tourism – Learn the latest tourism economic trends from the Wisconsin Department of Tourism’s new economic impact research vendor. Also, find out how the state is now measuring Wisconsin’s tourism’s economic impact. Speaker: Adam Sachs, Tourism Economics
3:15-3:30 pm NETWORKING BREAK
3:30-4:30 pm REPEAT BREAKOUT SESSIONS 1-4
4:45 -6:45 pm MARKETPLACE AND RECEPTION - Visit Milwaukee and Grand Geneva Resort & Spa invite you to enjoy food, beverages and a chance to win prizes. Meet and network with reception sponsors Midwest Living Magazine and Tribune Media Group plus other convention sponsors, exhibitors and colleagues.
7-10 pm LAKE GENEA DINE AROUND - Following the Marketplace reception, the Lake Geneva CVB invite you to enjoy one of the many Lake Geneva area restaurants.
Friday, November 4
8 – 8:30 am BREAKFAST BUFFET
8:30- 9 am TRAILBLAZER AWARDS CEREMONY - Wisconsin Department of Tourism Secretary Stephanie Klett and Deputy Secretary Dave Fantle give us insight into the latest happenings at the state agency and helps WACVB and sponsor Wisconsin Trails recognize the best in Wisconsin tourism marketing and partnership efforts.
9:15 - 10:15 am BREAKOUT SESSIONS
1. Branding 2.0 – We have heard a lot about tourism branding over the years. Learn from a branding expert on how to make sure you’re doing it right and from one destination marketing organization of what it takes to implement a new brand and whether it’s working! Speakers: DP Knutden, Discover Mediaworks & Wendy Hielsberg, Oshkosh CVB
2. Tourism Advocacy – Get the latest tools and ideas on how to advocate for tourism funding and support for your destination. Speaker: Brad Toll, Green Bay Area CVB
3. The ‘Visitor-Focused’ Destination - What should you be doing – together, in a destination-wide approach – to build visitor satisfaction, repeat business and an engaged & knowledgeable front-line? Come hear about specialized leisure traveler research and destination success stories that are driving tourism and stakeholder alignment. Speaker: Mickey Schaefer, Mickey Schaefer & Associates
4. Facing Facebook: You have a Facebook page but you want to increase your “likes” as well as engagement and interaction on the popular social network. Learn in-depth strategies on how to make your page stand out from the rest and to stay on top of your "social" game. Speaker: Mary Parado & Ashley Batzner, Noise, Inc
10:25-11:25 am REPEAT BREAKOUT SESSIONS 1-4.
11:30-12 noon CONVENTION WRAP UP –See if you won a Marketplace door prize and find out where the 2012 convention will be held, plus enjoy a snack before you hit the road.
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2011 host and sponsors: |
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2011 exhibitors: CTM Media Group, AAA Living Magazine, Discover Mediaworks, Ad-Lit, Inc., Midwest Meetings, Sun Times Media, Nei-Turner Media Group, Daily Herald, Certified Tourism Ambassador Program, Trip Advisor, St. Paul Pioneer Press/twincities.com, Potawatomi Carter Casino-Hotel, DMinteractive There's still time to add your company to the list! |
